NEW/ Smart Creation Conference: the keys to informed sourcing

Eco-responsibility is a sweeping movement spanning the entire value chain, from design to consumption. Blossom Première Vision will host a unique conference to help you decode: consumer expectations in terms of sustainable fashion, existing creative and eco-responsible materials, and material inputs by product destination to help you design your collections. Concluding our event, we’ll be welcoming a very special guest: Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode.

Targeted and effective presentations for a deeper understanding of the values underlying contemporary fashion: creation, innovation and responsibility.
Reserve your seat!

Smart Creation* Conference: the keys to informed sourcing
CONSUMER STUDY ON ECO-RESPONSIBLE FASHION, IN PARTNERSHIP WITH THE IFM
A DECODING OF MATERIALS AND FASHION HIGHLIGHTS BY MARKET
THURSDAY 12 DECEMBER, 10.30AM-12PM

1/ Summary of a study of consumer expectations regarding sustainable fashion
(in the framework of the IFM – Première Vision Chair):
Fashion markets in Europe and the United States: moving towards sustainable consumption?
Gildas Minvielle / Director of the Première Vision – Institut Français de la mode Chair, Director of the IFM Economic Observatory

This study makes it possible, for the first time, to better understand consumers’ perception of the responsible fashion market and its products, as well as decode their buying motivations and obstacles.
A study conducted of 5,000 consumers, who constitute a representative sample for France, Germany, Italy and the United States.

2/ Decoding fashion materials and highlights by market
Marina Coutelan, fashion coordinator for Smart Creation, Première Vision

  • Decoding existing creative and eco-responsible materials
    recycled materials, organic natural materials, responsible materials (natural, artificial, bio-polymers), alternative materials, finishing processes and more.
  • A focus on responsible materials by product end-use
    for jackets & coats, tailored items, knit tops, woven tops, athleisure, outdoorwear and denim.

3/ Conclusion
A special presentation by Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode, who will share some of the industry’s key challenges and the Federation’s commitments to sustainable development

Blossom Première Vision / Amphitheatre, Carreau du Temple / Conference in French, places are limited.
Access on presentation of show badge, Reservation required, click here

* Since its creation in 2015, the Smart Creation platform for study and information has promoted the responsible approaches of exhibitors, showcasing a new generation of values combining creativity, innovation and sustainability.

Its goal is to create new perspectives and new competitive advantages for the entire creative fashion industry, accompanied by opportunities for business development.