Guglielmo Olearo: Blossom Première Vision rose to the challenge!


« BLOSSOM PREMIÈRE VISION rose to the challenge!
Our exhibitors are more than satisfied with this edition. They were able to meet with their key customers in a working yet friendly atmosphere.

The show is now firmly part of the calendar at major fashion houses. Pre-collections are most definitely a creative period on their own, independent of the international catwalk shows. Yet in a similar vein, they rely on creativity to stand out and be competitive. Today, a pre-collection can represent up to 60% of the season’s turnover. They are of major importance to the luxury brands, to which Blossom Première Vision has responded with this custom offer, in a timeframe that’s complementary to the Première Vision Paris shows.»

Guglielmo Olearo, Show Director.